With data now available at superfast
speeds on cellular networks, more and more subscribers are using mobile
devices to view digital content, especially online videos. Research
conducted by Ericsson’s Consumer Lab has revealed that around 67% of
surveyed consumers watch televised programming on mobile devices such as
smartphones, laptops and tablets.
In anticipation of that trend, AT&T
(T) CEO, Randall Stephenson recently announced that the company would
revamp the 700 MHz spectrum it purchased in 2010 to provide LTE
broadcast services that will enable users to watch digital content on
mobile devices.
According to current network protocols, a
subscriber’s request for online content, such as videos, is sent
directly through the network to the service provider. The carrier then
responds to each request individually, which clogs up the network.
AT&T’s LTE Broadcast system will enable the carrier to transmit a
live broadcast to local cell towers, from where it will be available to
all subscribers at the same time, thereby reducing traffic on its 4G
network. read more.
No comments:
Post a Comment